Flypaper – The Internet-Based Marketing Project
stick with us for compelling internet marketing – delivering results
Business Consulting and Web Development Services.
This site will be more fully developed when we can take a break from current project deadlines! We plan to share more of our thoughts about the importance of web design, and how a “good” web design is one that suits our client’s needs.
We will also discuss how excellent design is only part of the story; and explain that you, the client, must contribute surperb content, and a well-crafted “Business Value Proposition” if you want your web site to be successful.
Web Marketing and Web Design
Our purpose is to help you effectively showcase your product or service via an internet-based marketing program. Our recommended program is based upon a “clean, straight-forward” web site design detailing your message, and effective use of electronic media such as email or RSS to actively communicate the message.
Your internet-based marketing program includes, a PLAN outlining your goals and objectives in terms of your internet-based marketing presence, a Framework – the web DESIGN which will deliver your message, and CONTENT – the words and images that tell your story and attract the clients you want.
- Web site design goal is to deliver a compelling message to your marketing target.
- Purpose of the design is to attract qualified visitors and convince them to take your desired action.
Keys to Success for Your Web Site
The PLAN sets-forth your GOALS and OBJECTIVES.
The DESIGN is about how it LOOKS and WORKS.
The CONTENT is about the MESSAGE that YOU want to deliver.