Template Demo ~ Business Web Development


Marketing on the WEB

Summary: Internet Marketing Consulting


To help you determine ways to stand-out from your online competition, and to use our findings to jointly create your Strategic Marketing Plan and to incorporate plan elements into a website framework custom designed for your needs. Strategic Marketing, is simply a method for determining and organizing your business activities in a way that supports your marketing goals.

Our consulting steps are: perform a free mini-assessment and then determine if we should offer fee-based services including a Confidential Internet Marketing Solutions Questionnaire, and a Business Analysis and goal assessment; culminating in a quotation for developing an internet-based strategic marketing plan recommending methods to achieve your goals, and some suggestions on what must be done to implement your plan.

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Work S.M.A.R.T.

You must determine your goals to achieve your vision. Your goals must be S.M.A.R.T. (Specific, Measurable, Achievable, Relevant and Timebound)

  • In order to attain your goals there will be one or more objectives (quantifiable, with deadlines) that must be met.
  • To meet each objective, there are action steps that need to be accomplished by you or others within a specified time-frame.

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Website Questions: #4 in a Series

  1. What is your budget for this project?
  2. Who are the decision makers on this project? What is the turnaround time for making a decision?
  3. What staff will be involved? What are their roles? Is there a webmaster on your staff?
  4. What is your deadline for completing the site?
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Website Questions: #3 in a Series

  1. Why do you believe site visitors should do business with you rather than with a competitor?
  2. How can your particular work background help prospects, compared to others in your industry? What’s special about your work experience?
  3. Do you have a slogan or tagline that clearly describes what you offer in terms of benefits or features?
  4. Please describe your potential customers. Pay special attention to their income, interests, gender, age, even type of computer they use, e.g., old with dialup account or newer with broadband. If your website is a business-to-business site, what sort of companies are you hoping to attract?
  5. What problems do your prospects have that your business solves?

90/90 Rule of Project Scheduling:
“The first ninety percent of the task takes ninety percent of the time, and the last ten percent takes the other ninety percent.”

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Website Questions: #2 in a Series

  1. How much time will you be able to spend online, responding to inquiries that come in via your website? Once a day? Several hours a day?
  2. If you were using a search engine, what words or phrases would you use to find your site? Which of these words or phrases is most important? Second? Third?
  3. Other than what search engines will produce, what methods do you have in mind to spread the word about your website?
  4. Once your website is completed, how long do you think it will be before you begin bringing in significant business from the website?
  5. How do you plan to encourage repeat visitors and referrals?
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Why do you want a new website?

Why do you want to have a new website, or have your current site redesigned? Here are a few things to consider when thinking about your website:

  1. Try to list the names of five other sites that you like, and explain why are they attractive to you. ALSO, list a few websites (competitors’ or outside of your field) that you dislike, and explain why.
  2. Describe in one sentence what you want your website to say to visitors.
  3. What are the main things you think that your customer will come looking for (list 5)
  4. What are the main things you want to get from this website (list 5)

Cute saying of the day:

Those parts of the system that you can hit with a hammer (not advised) are called hardware; those program instructions that you can only curse at are called software. Quote from the book – Levitating Trains and Kamikaze Genes: Technological Literacy for the Future

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Effective Websites

Excellent design is only part of the story; you, the client, must contribute surperb content, and a well-crafted “Business Value Proposition” if you want your web site to be effective.

Cute saying of the day:

Complex problems have simple, easy-to-understand wrong answers.

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Value Proposition

You must have, or develop if you don’t already have, a “Business Value Proposition”. Without an effective Business Value Proposition, you will not stand-out from the herd of similar offerings.

Your value proposition is a short and to-the-point statement setting your business apart from all competitors. A value proposition has to be what you DO and ARE. It can’t be just what you SAY or WANT.

Cute saying of the day:

A complex system that works is invariably found to have evolved from a simple system that works.

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