You must have, or develop if you don’t already have, a “Business Value Proposition”. Without an effective Business Value Proposition, you will not stand-out from the herd of similar offerings.
Your value proposition is a short and to-the-point statement setting your business apart from all competitors. A value proposition has to be what you DO and ARE. It can’t be just what you SAY or WANT.
Cute saying of the day:
A complex system that works is invariably found to have evolved from a simple system that works.